Client: Wonderland

Copy written for: Radio

the brief: 

Wonderland is a national nightclub chain. When they first launched they wanted to sound completely different from their competitors, bringing a sense of excitement and anticipation to the friday night out

 

the treatment:

The campaign for Wonderland really needed to stand out in the ad break. I produced a 50 second commercial that looked to create a sense of intrigue about the club. In particular, the commercial was purposefully vague about what the club itself was actually like, and instead focused on the theme of 'escapism'. Wonderland promised you the chance to leave behind the hum drum routine of the working week for something more exciting.

 

hear the commercial: 

Unknown Track - Unknown Artist
00:00 / 00:00

freelance copywriter