Client:  Activity Superstore

Copy written for:  Online.

the brief:

Activity Superstore is the UK’s leading online retailer of gift experiences. The project that I worked on for them involved writing SEO content to describe a series of entertainment venues listed on their site. These venues included everything from restaurants and clubs to museums, galleries and historic civic buildings.

 

the treatment:

The content that I produced for Activity Superstore needed to give a brief snapshot of each venue in terms of its background, its history, past performances and upcoming events. This involved seeking out background research on each venue, then producing a short description of each. As word count was limited for each article, the copy needed to be punchy and informative. 

 

view the copy: SEO Copy - Band reviews

                                                       SEO Copy - Venue reviews

freelance copywriter