Client: Activity Superstore
Copy written for: Online.

the brief:
Activity Superstore is the UK’s leading online retailer of gift experiences. The project that I worked on for them involved writing SEO content to describe a series of entertainment venues listed on their site. These venues included everything from restaurants and clubs to museums, galleries and historic civic buildings.
the treatment:
The content that I produced for Activity Superstore needed to give a brief snapshot of each venue in terms of its background, its history, past performances and upcoming events. This involved seeking out background research on each venue, then producing a short description of each. As word count was limited for each article, the copy needed to be punchy and informative.
view the copy: SEO Copy - Band reviews