Client: Amey

Copy written for: cinema. radio. online.

the brief:

Amey are a road safety organisation and in this particular campaign they wanted to convince young drivers to avoid unnecessary distractions when behind the wheel. 


the approach: 

This campaign involved storyboarding and scripting a road safety video that was screened in cinemas over several nights. The video was shown to a live cinema audience, and their reaction to what they saw on screen was also filmed. This was made into a viral film that was uploaded onto YouTube, and generated over 12,500 views. I also scripted an accompanying radio campaign that encouraged listeners to go online to see the video for themselves.


view the video:
















freelance copywriter