Client: Baggaley Commercial Services

Copy written for: Sales letter

 

the brief:

Baggaley commercial services is a small, independent quantity surveying firm. They needed to boost incoming leads so I suggested sending out a powerfully-worded sales letters to potential clients.  Any sales letter needs to be punchy and get straight to the point. Knowing how saving money on building expenses was crucial in this industry, the letter instantly needed to explain how Baggaley commercial services could help with this.

 

the treatment:

The sales letter needed an opening line that gave the receipient an incredibly strong reason to read on. So the letter started with a punchy headline to grab attention: “Would your business seriously like to reduce the money spent on building costs?” From there I quickly explained exactly how Baggaley commercial services could help achieve this business aim and what made their services different from the competition. 

 

view the copy: Baggaley Commercial Services - Sales letter

freelance copywriter