Client: Bedford College
Copy: Promotional copy
Bedford College wished to advertise an upcoming open event for their part-time courses, The brief required that this be aimed at adult learners looking to upskill, with the aim of progressing in their own jobs or switching careers completely.
The idea that people needed to essentially get ahead of the competition helped form the idea for this commercial. The copy was built around the theme of getting an edge, with a punchy tone that quickly got to the point.