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June 16, 2015

As a travel brand, the importance of having a blog can't be overstated.


Sure, it might seem time-consuming to maintain. You've got a business to run and frankly, a blog just sounds like more effort, right?


But here's the thing. The benefits of having a blog hugely ou...

March 12, 2015

Your website is one of the most important places you communicate with potential customers. As a travel company or hotel, the copywriting on your website can have a powerful effect on consumer behavour.


Good travel copywriting can create desire. It has the ability to d...

September 11, 2014











Where does creativity come from? From my experience as a copywriter, it seems many people believe it's a mysterious force, limited to a select few known commonly as "Creatives." These peculiar souls wear ironic t-shirts, sit around whiteboards all day, sip ca...

August 18, 2014













The world of SEO is changing. It’s perhaps not overstating the matter to say an online revolution in the search market is taking place. A lot of this, of course, is down to Google.  

Panda, Penguin and Hummingbird – Google’s search algorithms - have change...

August 8, 2014

Us humans get bored easily. In fact we’ll do anything to avoid boredom at all costs. It’s why we’ll commonly throw aside the instruction manual to our new multi-purpose, 15-function food processor and just give it a go ourselves. Sure, we could commit fifteen minutes o...

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Why You're Far More Creative Than You Realise

September 11, 2014

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freelance copywriter