Where does creativity come from? From my experience as a copywriter, it seems many people believe it's a mysterious force, limited to a select few known commonly as "Creatives." These peculiar souls wear ironic t-shirts, sit around whiteboards all day, sip cappuccinos and share a weird sense of humour that only they get. They're generally left to their own devices to come up with the ideas because, well, they're the "creative" ones. But clearly, something about that way of th