As a travel brand, the importance of having a blog can't be overstated. Sure, it might seem time-consuming to maintain. You've got a business to run and frankly, a blog just sounds like more effort, right? But here's the thing. The benefits of having a blog hugely outweigh the commitment needed to keep it going ... benefits that you might not even know about. Need some persuading? Here’s a quick guide to just some of the ways a blog can benefit your travel business. Boosts se