The world of SEO is changing. It’s perhaps not overstating the matter to say an online revolution in the search market is taking place. A lot of this, of course, is down to Google. Panda, Penguin and Hummingbird – Google’s search algorithms - have changed the rules we all have to play by. Google is becoming more nuanced in the way it responds to our online queries. Up until now, you could boost your search ranking by littering content with keywords. Now, a careful smattering