
How Information Overload Could Be Losing You Customers
Us humans get bored easily. In fact we’ll do anything to avoid boredom at all costs. It’s why we’ll commonly throw aside the instruction manual to our new multi-purpose, 15-function food processor and just give it a go ourselves. Sure, we could commit fifteen minutes of our lives to reading the manual. It’ll probably give us all the information we need. But frankly, if we just start using the thing there’s a chance we’ll work things out ourselves in a matter of seconds. Logic