As a travel brand, the importance of having a blog can't be overstated. Sure, it might seem time-consuming to maintain. You've got a business to run and frankly, a blog just sounds like more effort, right? But here's the thing. The benefits of having a blog hugely outweigh the commitment needed to keep it going ... benefits that you might not even know about. Need some persuading? Here’s a quick guide to just some of the ways a blog can benefit your travel business. Boosts se

Your website is one of the most important places you communicate with potential customers. As a travel company or hotel, the copywriting on your website can have a powerful effect on consumer behavour. Good travel copywriting can create desire. It has the ability to demonstrate expertise and fire the imagination. It's able to sweep people away on vivid mental journeys while they sit in the comfort of an armchair. In short, it can help win customers and boost bookings. So with

Where does creativity come from? From my experience as a copywriter, it seems many people believe it's a mysterious force, limited to a select few known commonly as "Creatives." These peculiar souls wear ironic t-shirts, sit around whiteboards all day, sip cappuccinos and share a weird sense of humour that only they get. They're generally left to their own devices to come up with the ideas because, well, they're the "creative" ones. But clearly, something about that way of th