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September 11, 2014

 

 

 

 

 

 

 

 

 

 

Where does creativity come from? From my experience as a copywriter, it seems many people believe it's a mysterious force, limited to a select few known commonly as "Creatives." These peculiar souls wear ironic t-shirts, sit around whiteboards all day, sip ca...

August 8, 2014

Us humans get bored easily. In fact we’ll do anything to avoid boredom at all costs. It’s why we’ll commonly throw aside the instruction manual to our new multi-purpose, 15-function food processor and just give it a go ourselves. Sure, we could commit fifteen minutes o...

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Why You're Far More Creative Than You Realise

September 11, 2014

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freelance copywriter