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June 16, 2015

As a travel brand, the importance of having a blog can't be overstated.

 

Sure, it might seem time-consuming to maintain. You've got a business to run and frankly, a blog just sounds like more effort, right?

 

But here's the thing. The benefits of having a blog hugely ou...

March 12, 2015

Your website is one of the most important places you communicate with potential customers. As a travel company or hotel, the copywriting on your website can have a powerful effect on consumer behavour.

 

Good travel copywriting can create desire. It has the ability to d...

September 11, 2014

 

 

 

 

 

 

 

 

 

 

Where does creativity come from? From my experience as a copywriter, it seems many people believe it's a mysterious force, limited to a select few known commonly as "Creatives." These peculiar souls wear ironic t-shirts, sit around whiteboards all day, sip ca...

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Why You're Far More Creative Than You Realise

September 11, 2014

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freelance copywriter