Client: Central Bedfordshire Council

Copy written for: Print and Radio

the brief:

Central Bedfordshire Council wanted to encourage more people within Bedfordshire to consider fostering and adoption. This campaign was advertised in both print and as part of a radio campaign. 

 

the treatment:

This campaign involved me writing a 5 script radio campaign featuring the voice-over talents of actress, Sarah Lancashire. The commercials were written to paint a picture in the listeners minds of the difference they can make to young people's lives. The strapline I wrote for the campaign was "Do something incredible today", which also featured on a print campaign to support the message. 

 

the copy:

hear the commercial: