Client: Central Bedfordshire Council
Copy written for: Print and Radio
Central Bedfordshire Council wanted to encourage more people within Bedfordshire to consider fostering and adoption. This campaign was advertised in both print and as part of a radio campaign.
This campaign involved me writing a 5 script radio campaign featuring the voice-over talents of actress, Sarah Lancashire. The commercials were written to paint a picture in the listeners minds of the difference they can make to young people's lives. The strapline I wrote for the campaign was "Do something incredible today", which also featured on a print campaign to support the message.
hear the commercial:
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