Client: Christopher Wharton Goldsmith
Copy: Promotional copy
Christopher Wharton Goldsmith is an independent jewellers who craft a range of jewellery in their own shop. They wanted to distinguish themselves from their competitors by focusing on this bespoke service. The copy that I produced was written while working for Global Radio.
The campaign focused on the elegant design sevice that Christopher Wharton Goldmsith offer. This approach took the form of a comparison between mass-market production and bespoke craftmanship, drawing attention to the simple fact that being able to buy a piece of jewellery in the same store in which it is made is a rare and special thing.