Client: Lexus Milton Keynes

Copy written for: Radio

Lexus Milton Keynes

the brief:

Lexus Milton Keynes needed to promote the arrival of the new Lexus IS, generating a sense that this car was special and different from previous models. There needed to be a stong sales message to visit the dealership, balanced with the distinctive and stylish tone associated with the Lexus brand.

 

the treatment:

The approach I took was to keep the copy clean and light with an emphasis on creating a sense of prestige and exclusivity to the promotion. Getting across the key selling points was crucial, but rather than doing this in an overly forced way I looked to keep the tone of the copy subtle but inviting. 

 

Hear the commercial: