Client: Lexus Milton Keynes
Copy written for: Radio
Lexus Milton Keynes
Lexus Milton Keynes needed to promote the arrival of the new Lexus IS, generating a sense that this car was special and different from previous models. There needed to be a stong sales message to visit the dealership, balanced with the distinctive and stylish tone associated with the Lexus brand.
The approach I took was to keep the copy clean and light with an emphasis on creating a sense of prestige and exclusivity to the promotion. Getting across the key selling points was crucial, but rather than doing this in an overly forced way I looked to keep the tone of the copy subtle but inviting.
Hear the commercial:
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