Client: Loch Fyne
Loch Fyne wished to promote a nationwide special lunch-time offer for their chain of seafood restaurants. The copy needed to have a strong sales message while at the same time conveying a sense of quality and making the audience feel that a meal at Loch Fyne was both a special and unique experience.
The copy needed to be clean and simple. The message placed an emphasis on Loch Fyne's approach to sourcing the freshest ingredients possible while showcasing a selection of their most special dishes.
listen to the advert: