Client: Loch Fyne

Copy:   Print

Loch Fyne logo

the brief:

Loch Fyne wished to promote a nationwide special lunch-time offer for their chain of seafood restaurants. The copy needed to have a strong sales message while at the same time conveying a sense of quality and making the audience feel that a meal at Loch Fyne was both a special and unique experience.

 

the treatment:

The copy needed to be clean and simple. The message placed an emphasis on Loch Fyne's approach to sourcing the freshest ingredients possible while showcasing a selection of their most special dishes. 

 

view the copy: Loch Fyne promotional copy

 

 

freelance copywriter