Copy written for: Radio
While working for Global Radio, I worked on a promotional campaign for Monarch. They wanted to run a promotion on Classic FM that offered people the chance to travel to to Verona on an all-expenses-paid trip, where they would witness the famous Arena Di Verona opera festival.
Knowing that Classic FM attracts a discerning audience, the copy that I produced for this campaign took a softer sales approach. The focus was very much on transporting the listener to Verona by describing the sights and sounds of the city, bringing the experience of walking through its famous cobbled streets to life.
Listen to the advert: