Client: Monarch

Copy written for: Radio

monarch travel logo

the brief:

While working for Global Radio I worked on a promotional campaign for Monarch. They wanted to run a promotion on Classic FM that offered people the chance to travel to to Verona on an all-expense-paid trip, where they would witness the famous Arena Di Verona opera festival. 

 

the treatment:

Knowing that Classic FM attracts a discerning audience, the copy that I produced for this campaign took a softer sales approach. The focus was very much on transporting the listener to Verona through describing the sights and sounds of the city, bringing the experience of walking through its famous cobbled streets to life.

 

view the copy:

 

 

freelance copywriter