Client:   Office Storage Solutions

Copy:     Website

the brief:

Office Storage Solutions believed their website sounded overly corporate. They wanted to modernise the overall tone, elimating unecessary technical jargon with a focus on making the copy more user-friendly. 

 

the treatment:

The copy I produced for the client's website was stripped back to be less cluttered, giving it a cleaner, more concise feel. I decluttered any unnecessary information and taking onboard the requirement for the site to sound more modern and user-friendly, I adapated a lot of the corporate sound-bites into a more natural, conversational tone. This also involved reworking a great deal of technical  information into more easily understood terms that potential clients would more readily understand. 

 

view the copy: