Client:   Carers in Bedfordshire 

Copy:     Radio 

the brief:

Carers in Bedfordshire wanted to raise general awareness of their support service. But they also wanted to define what a 'carer' actually was - in many cases, people were taking on the responsibilities of a carer without actually realising  it, and so weren't seeking the support they were entitled to.

 

the treatment:

Each advert in the campaign focused on a specific scenario where a person was acting as carer without realising it. I wrote the adverts to sound simple but emotive, and the overall campaign was elevated by the vocal talents of Tony Robinson. 

 

listen to the advert: