Client: Motor Serv
Copy: Radio campaign
Motor Serv is a Milton Keynes-based supplier of automotive parts. They wanted to launch a high-profile radio campaign that had a sense of humour and stood out in the ad break.
We came up with the idea of having a comical, bumbling customer (with zero motoring knowledge) visiting Motor Serv to ask for help. This ten-advert campaign was voiced by David Mitchell (best known from Peep Show and Mock the Week), which gave the ads a distinctive, national feel.
Listen to the ad: