Client: Motor Serv

Copy:   Radio campaign

the brief

Motor Serv is a Milton Keynes-based supplier of automotive parts. They wanted to launch a high-profile radio campaign that had a sense of humour and stood out in the ad break. 

 

the treatment

We came up with the idea of having a comical, bumbling customer (with zero motoring knowledge) visiting Motor Serv to ask for help. This ten-advert campaign was voiced by David Mitchell (best known from Peep Show and Mock the Week), which gave the ads a distinctive, national feel.

 

Listen to the ad: