In the online world, attention spans are short. People are impatient. So the copy on your website site needs to be instantly engaging.
The art of great online copywriting involves converting window shoppers to customers. For your business, that naturally translates to more sales and a boost in revenue.
My background in direct-response advertising means I know how to write copy that leaps off the pages, grabs your potential customers by the short and curlies and persuades them that the only people they need to do business with - is you. (Click to view portfolio example)
Having a continually updated blog is a highly effective way of driving traffic to your site. It's a chance to connect with your customers by offering insightful, engaging content.
It's also a powerful tool to boost your Google ranking. Regular blog posts that use keywords related to your industry will increase search engine optimisation for your site. And that means more eyeballs on your content and more potential customers.
I can customise a blog package that ensures minimum effort on your part, positioning you as an industry expert and consistently engaging with your online audience.
The key to creating a powerful piece of promotional copy? Talk to your customers in their kind of language.
Sure, having a great offer or a unique selling point is vital. But how you describe this to your customers, how you make it relevant to their lives ... that's equally essential.
Once I understand your customers, I can tailor a specific piece of promotional copy that will truly help drive your sales. (Click to view portfolio example)
In advertising, radio is well-known as a powerful tool of persuasion. It's an incredibly intimate medium with the ability to speak to people directly, on a one-to-one basis.
An effective radio commercial will make your business sound more credible and ultimately drive sales. After an initial brief, I'll devise a sales strategy that targets your key customers.
Importantly, I'll develop a radio campaign that builds a strong brand identity, differentiating you from your competitors to make your business truly stands out on-air. (Click to view portfolio example)