Client: Steelmate

Copy written for: Promotional Video


the brief

Steelmate sells a wide range of motoring products aimed largely at improving safety for people when they’re driving. They wished to advertise a new product called a 'Tyre Pressure Monitoring System' in the form of a video they could play on their website. The video featured a presenter explaining the product and giving a short demonstration of how it worked.


the treatment

The copy for the script needed a chatty, conversational tone and it also needed to ensure the instructions for using the product were clear, simple and easy to understand – helping to express the minimal fuss involved when fitting the system. 


view the video: 

freelance copywriter